The international showcase for the promotion in North America of Italian products in the area of design, the ICFF (International Contemporary Furniture Fair, New York 16-19 May 2009) hosted Marazzi in the exhibition space reserved for “Ceramic Tiles of Italy”, the name that stands for Italian ceramic tile products in the international marketplace. SistemA by Marazzi Tecnica, as well as Soho, Stone Collection and I Porfidi by Marazzi, were the featured collections here, along with the products of 12 other Italian competitors, all participating in the display project of over 300 square meters designed by Italian architect, Michele de Lucchi per Ceramic Tiles of Italy, called ‘Via Italiana della Ceramica’. The Marazzi products that most captured the interest of the public composed of interior designers, architects, distributors and journalists during the fair were SistemA in the red color, thanks to its brilliance and depth, and the 3D Soho module, due to its three-dimensional quality.